Do These 2 Things If You Want To Succeed
Running a successful business in today’s economic climate isn’t easy. Rising costs, unstable markets, and unpredictability of consumer behavior make entrepreneurship a challenge. However, in a recent interview on DTC OfficialGh, Isaac Sesi, founder of Sesi Technologies, shared timeless strategies for building a resilient business. This is for you if you’ve ever struggled with implementing your business model canvas or navigating tough times. Watch the full interview here.
Why Entrepreneurs Fail to Follow the Business Model Canvas
Isaac observed that many entrepreneurs fail to utilize their business model canvas effectively. For most, it’s treated as an academic exercise, written down during workshops and forgotten afterward. But this tool is designed to be a living document—something you review, refine, and apply continuously to guide your business.
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The business model canvas breaks your operations into essential building blocks, such as value propositions, key partners, and revenue streams. Keeping it at the forefront of your strategy ensures you remain aligned with your goals. Isaac emphasized, “If you just do it once and stick it on your fridge, it’s of no use. You need to make it a functional part of your operations.”
Want to learn how to create and use a business model canvas effectively? Watch Isaac’s detailed training session here.
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Building Resilience in Tough Times
Resilience is the backbone of entrepreneurial success. As Isaac highlighted, times are hard—currency fluctuations, high inflation, and market instability affect businesses worldwide. Yet, what separates successful entrepreneurs from others is their ability to persist through adversity.
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Resilience is about:
- Grit: Staying committed to your vision, even when the odds are stacked against you.
- Adaptability: Recognizing what works and doubling down on it while eliminating what doesn’t.
- Hard Decisions: Sometimes, saving your business means cutting costs, streamlining operations, or even laying off staff.
Isaac explained, “If you truly believe in your business, you must focus on keeping the ship afloat, even if it requires tough choices.”
Two Keys to Making Money
Every entrepreneur dreams of making money, but success lies in simplicity. Isaac boiled it down to two fundamental steps:
- Figure Out What People Want
Entrepreneurs often assume their ideas are what people need. Instead, go to the market, listen to your audience, and identify real problems. The businesses thriving today are those offering essential services people are willing to pay for. - Get It to Them
Once you know what people need, deliver it efficiently. Whether through affordability, convenience, or quality, meet their demands and exceed expectations.
These two principles—understanding demand and delivering value—are timeless. They work regardless of the economic climate.
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Why You Need Resilience and Focus
In Isaac’s words, “If you’re an entrepreneur watching this, you need grit and resilience to succeed. Times may be tough, but with focus, you can make it through.”
Being relentless about providing value to your customers is the way forward. Remember, success in business is not about having fancy ideas but delivering what the market truly desires.
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Watch the Full Interview
For deeper insights into building a resilient business and maximizing your business model canvas, watch the full interview with Isaac Sesi here. This episode of DTC OfficialGh is packed with actionable advice every entrepreneur needs to hear.
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Stay resilient, stay focused, and keep building. There’s always more to read on DTC OfficialGh.
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