Fihankra Wins UniMAC Pitch Day With Anti-Bullying Campaign
Fihankra Communications has emerged as the winner of the UniMAC Pitch Day with its groundbreaking anti-bullying campaign, Be A Buddy, Not A Bully. The campaign, which aims to combat bullying in Ghanaian senior high schools, received the highest score of 81 points, securing first place in the competition.
The competition featured six teams, with Alpha Communications (79.5 points) and Brand Guru (78.5 points) taking second and third places, respectively. The event, hosted by Noel Nutsugah, challenged students to develop strategic public relations and corporate communication campaigns that could create a tangible impact on society.
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Fihankra’s winning campaign seeks to reduce bullying incidents by 80% and raise awareness by 60% within 10 months through a combination of public engagement, behavioral change strategies, and influencer/media involvement. The initiative has already gained momentum, drawing interest from educational institutions and advocacy groups.
EPP Books Services: The Force Behind the Campaign
Fihankra’s initiative has drawn the attention of EPP Books Services, a leading book retailer and publisher. As the campaign’s projected sponsor, EPP Books Services was present at UniMAC Pitch Day.
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Founded in 1991, EPP Books Services has expanded from a single bookstore in Accra to a West African publishing powerhouse with operations in Ghana, Benin, Nigeria, and Sierra Leone. The company, dedicated to education and youth development, sees this campaign as a meaningful opportunity to support students beyond academics by fostering safe and inclusive school environments.
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Why the UniMAC Pitch Day Matters
The UniMAC Pitch Day is more than just a competition—it is a platform for young innovators to develop and present public relations and corporate communication campaigns that address real-world challenges. Hosted by Noel Nutsugah, this year’s event provided students with the opportunity to showcase their ability to develop strategic, impactful campaigns that can be implemented in communities.
Fihankra Communications’ victory highlights the power of strategic PR in driving social change and sets the stage for a transformative anti-bullying movement in Ghana’s educational system.
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