UniMAC-IJ Launches Digital Campaign to End Single-Use Plastics in Ghana

Accra, Ghana                                                                                                                        

Students of the Department of Public Relations at the University of Media, Arts & Communication – Institute of Journalism (UniMAC-IJ) have today announced the beginning of a digital lobby campaign targeted at ending single-use plastics in Ghana. This initiative aligns with the growing global concern to combat plastic pollution and promote sustainable environmental practices.

The campaign, spearheaded by Level 400 Public Relations (PR) and Marketing students offering the Government Relations and Public Affairs (CSPR 409) course, seeks to create awareness and advocate for stronger policy action against single-use plastics in the country. The campaign will leverage stakeholder engagement, media advocacy, and largely social media activism to influence public opinion and drive legislative change.

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A Call for Legislative Action

According to the World Economic Forum, “A total of 8 million tonnes of plastic waste leaks into the ocean each year. By 2050 there will be more plastic than fish in the ocean if we do not take urgent, collective action.” Despite existing regulations, enforcement remains a challenge. Through this digital advocacy, students seek to engage policymakers, environmental agencies, and the general public to demand stricter regulations and viable alternatives to single-use plastics.

Key objectives of the campaign include:

• Lobbying for policy action; engaging government regulators and legislative bodies to strengthen policies on single-use plastics.
• Media and public awareness; utilizing digital media tools, and persuasive messaging to shape public opinion and drive action.
• Social media advocacy; mobilizing citizens through digital platforms to amplify the campaign’s reach and encourage sustainable practices.

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As part of the campaign, students will collaborate with policymakers, civil society organizations, environmental activists, and influencers to drive discourse on the urgent need for action. A series of online engagements, including webinars, X Spaces, and multimedia storytelling, will educate the public to effect immediate decision-making for environmental sustainability.

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The public is encouraged to participate in this digital lobby by using the campaign hashtag, #BanSingleUsePlasticsGH on all social media platforms.

For further inquiries and Media Relations Contact;

Amanda Amamu: 0552727313

unimacdigitallobby2025@gmail.com