Fihankra to Pitch Anti-Bullying Campaign at UniMAC Pitch Day 2025

The UniMAC Pitch Day 2025, an event organized by the University of Media, Arts, and Communication (UniMAC) Department of Public Relations, is set to take place on Tuesday, April 1, 2025, at the South Legon Campus. This highly anticipated event, featuring Dr. Noel Nutsugah as the host lecturer, will be filled with practical simulation exercises, providing a platform for student organizations to showcase innovative public relations and corporate communication campaigns.

One of the standout presentations will be by Fihankra Communications, which will pitch its impactful anti-bullying campaign titled “Be A Buddy, Not A Bully”. The campaign seeks to address the alarming culture of bullying in Ghanaian Senior High Schools (SHS), a deep-rooted issue that has persisted for generations under the guise of a “rite of passage.”

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The Bullying Epidemic in Ghanaian Senior High Schools

Bullying, locally referred to as “homoing,” is more than just occasional intimidation; it involves physical abuse, humiliation, and coercion, creating a cycle where victims often become future perpetrators. A 2022 study by the National Commission for Civic Education (NCCE) revealed that 40% of SHS students have experienced bullying, while research from the University of Cape Coast (UCC) indicates that 47.5% of all reported cases involve physical bullying. The World Health Organization (WHO) further highlights that bullying leads to severe anxiety, depression, and long-term trauma.

To gain deeper insights, Fihankra Communications conducted a survey across SHS institutions in the Greater Accra Region, and the alarming findings shall be revealed on the pitch day.

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The Goal of the ‘Be A Buddy, Not A Bully’ Campaign

The campaign seeks to reduce bullying incidents in senior high schools within Greater Accra by changing attitudes and behaviors. The primary objectives include:

• Changing students’ perception of bullying as a rite of passage from 70% to 20%.
• Reducing student participation in bullying from 65% to 30%.

Through behavioral change strategies, awareness campaigns, and public engagements, Fihankra Communications aims to foster a culture of kindness and inclusivity in Ghanaian high schools.

EPP Books Services: The Force Behind the Campaign

The campaign is proudly sponsored by EPP Books Services, a company dedicated to education and youth development. Founded in 1991, EPP Books Services has grown from a small bookstore in Accra into a West African publishing powerhouse, operating in Ghana, Benin, Nigeria, and Sierra Leone.

The company believes in giving back to the community, and this campaign aligns with its mission to support education, personal development, and youth well-being. Since students are key consumers of EPP’s books, the company sees this initiative as a meaningful way to protect and uplift the next generation.

Why UniMAC Pitch Day 2025 Matters

UniMAC Pitch Day provides an ideal platform for such an important campaign to gain traction. With a focus on public relations innovation, the event allows participants to showcase creative problem-solving strategies for real societal issues. Fihankra Communications’ “Be A Buddy, Not A Bully” campaign is expected to stand out as a socially impactful initiative that could shape public discourse on bullying in Ghana.

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As the event date draws closer, anticipation builds around the groundbreaking pitches that will be presented. Will this campaign spark the change needed to eradicate bullying from Ghanaian high schools? The UniMAC Pitch Day 2025 might just be the moment that sets this movement into motion.

Stay tuned for more updates from Fihankra Communications and UniMAC as they champion the fight against bullying. For more details on UniMAC Pitch Day 2025, follow @fihankracommunications on Instagram, TikTok, Facebook, and X.

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